3/28/2023 0 Comments Ready to thrive meaning![]() The first sports brand that successfully repositions itself as the brand for a healthy daily habit either at home or outside is going to win the game. ![]() ![]() Making sports a healthy and daily habit got a new meaning in the past couple of months – since in some countries sport and fitness centres are temporarily closed. The image of playing together outside with a large group of fans and supporters watching and cheering is not a given anymore with games being played without live audiences. It’s about increasing flexibility to respond and the ability to better understand customer needs and the universal human values behind these, such as convenience and the need for control. Not just to sell extra, but to reshape the business value to transform into a rapid-response organisation, potentially a digital company that can weather the next outbreak. Understanding those moments that matter to the customer now and adapting to these should be on top of the organisation’s agenda. To lead in the post-COVID-19 world, the organisation’s eyes are on marketing and sales: do these departments have the right digital and data capabilities to create a better connection to the customers? And can they collaborate effectively with the supply chain? Almost overnight, customer behaviour, media consumption and the internal processes needed to deliver on them have changed. Businesses should also prepare for a coming volatile period and the post-COVID-19 world after.īy becoming sharply aware of the consequences of COVID-19 and the likely scenarios ahead, you can adapt and thrive in the new normal. The coming period is therefore not only for recovering and balancing demand with capacity. But demand will fluctuate as new outbreak intervals and government measures are very conceivable in a next possible wave. It’s a fundamental change in the way we work, live and do business.Īs government measures are leading to flattening the curve on coronavirus, we will enter into a period that may feel as if it’s business as usual. It is not just about cool apps, but about having a solution chain that runs deep across processes, people and technology. Through COVID-19 it becomes visible what being digital truly means. ![]() Consumer brands and retailers who have embraced digital are now growing their online orders and keep their business running through home offices. With physical contacts kept to a minimum, it is digital that proves to be a lifeline for many organisations. ![]()
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